Fleet Street Quarter Festival of Words

Freelance for Fleet Street Quarter BID

Brand, print and website design

Overview

For the second year of the Festival of Words, I evolved the original brand identity created for the launch year into a brighter, bolder campaign that expanded the festival’s presence across both print and digital platforms.

The refreshed visual identity was designed to capture the energy and cultural vibrancy of the festival while creating a stronger and more recognisable public presence throughout London.

Print and advertising

The campaign included advertising across the London Underground, digital display ads, and social media content. Alongside the campaign rollout, I designed a range of print collateral including the festival programme and a special edition of the FSQuarterly newspaper.